SEO + WordPress · Education
From zero visibility to 7,500 monthly visitors.
A search-first WordPress platform and local SEO programme that turned a limited online presence into sustained organic visibility.
Project overview
The brief was bigger than a new website.
United College needed more than a visual redesign. Its courses were difficult to discover online, the website structure could not support long-term search growth and prospective students had no clear path from question to enquiry.
Make a complex offer easier to find and understand.
Build a scalable website, organise a large amount of course information and create search visibility in a competitive local education market—without making the experience difficult to manage.
Build the website and search strategy as one system.
We connected technical WordPress development, information architecture, on-page SEO and local search into one roadmap. Every page had a defined search purpose and a clear next action for prospective students.
Our approach
A structured route from research to momentum.
Each phase created the foundation for the next, keeping design, search and measurement aligned.
Research & architecture
Mapped courses, locations, search intent and conversion paths before any page was built.
WordPress foundation
Created a fast, mobile-first structure that could support more than 150 useful landing pages.
Search optimisation
Aligned page content, metadata, internal links and local signals around priority searches.
Measurement & refinement
Tracked visibility, landing-page engagement and enquiries to improve what worked.
What we delivered
One connected growth foundation.
01WordPress design and development
02Technical SEO foundation
03Course and location architecture
04On-page optimisation
05Internal linking system
06Google Business alignment
07Analytics and conversion tracking
08Ongoing performance refinement
The transformation
From isolated pages to a search system.
Low discoverability
Important programmes had little visibility and the website could not capture broad search demand.
A scalable search presence
A clear page system now attracts prospective students across course, location and local-intent searches.
“The strongest result was not one isolated ranking. It was a website and search system capable of compounding visibility as the college grows.”
